Is Your Exhibition Stand Ready for 2026?

As we head into the last stretch of the year, I always find myself asking brands one important question: are you exhibition ready?

I’m Adriaan van Vuuren, Multimedia Specialist at STRONG PR, Marketing and Events, and for me, exhibitions are more than just a space to showcase products; they’re an opportunity to create memorable brand experiences.

Last year, we had the privilege of designing the stands for E45 and Gynaguard at the Clicks Beauty Playground, one of the biggest consumer beauty activations on the local calendar. Those projects reminded me why I love this work so much. We didn’t just build stands; we crafted immersive spaces that drew people in, encouraged interaction, and left lasting impressions.

Another standout project for me was the Volvo Buses stand at the SABOA Conference. This was a completely different audience and environment, but the challenge was the same: how do we take a brand and make it live and breathe within a limited space? For Volvo Group South Africa, we created a sleek, professional stand that reflected the brand’s premium engineering and reliability, while also offering an approachable space for networking and meaningful conversations. It’s proof that whether it’s consumer-facing activations like Beauty Playground or industry-specific conferences like SABOA, the principles of creative design and experiential detail apply across the board.

What sets our exhibition stand design apart is our belief that no two brands should ever look the same. Every stand we create is tailored whether that means bold visual storytelling, interactive digital displays, or small creative details that make people stop and engage. For E45, Gynaguard, and Volvo Buses, it wasn’t just about standing out visually - it was about giving visitors something to experience. And when people experience your brand, they remember it.

As year-end approaches, many brands are gearing up for product activations, trade shows, and consumer events. The question is; will your exhibition presence be just another booth in the crowd, or will it be the stand that everyone talks about?

At STRONG PR, Marketing and Events, we handle the full process - from concept and design, to build and onsite management. That means you don’t have to worry about the details; we bring the vision to life while you focus on your brand.

If you’re planning your next exhibition or activation, let’s talk about how we can design a stand that doesn’t just showcase your brand but brings it alive.

Because when it comes to exhibitions, ready isn’t enough. You need to be unforgettable.